The Effect of Perception of Price, Service Quality, and Facilities on the Decision to Use Sea Transportation Services of the Kalianget Branch, Sumenep Regency

Abstract

Express Bahari is the only fast boat operating at Kalianget Port. The perceived high price, average service quality, limited service availability, and inadequate facilities may influence passengers' decisions to use the Express Bahari boat at the Kalianget branch. Therefore, this study aims to examine the influence of price perception, service quality, and facilities on the decision to use the Express Bahari boat at the Kalianget branch, both partially and simultaneously.

This research employs a quantitative method, with data collection techniques including observation and questionnaires. The population consists of all passengers of the Express Bahari Kalianget branch, with a sample size of 85 respondents determined using Hair’s formula due to the unknown total population. The data were analyzed using multiple linear regression. The results indicate that price perception has a significant and positive effect on the decision to use the Express Bahari boat at the Kalianget branch. Similarly, service quality and facilities both have significant and positive effects on usage decisions. Simultaneous testing also shows that the independent variables collectively influence the dependent variable.