The Identity of Madura in the Symbols of Madura United Football Club

Abstract

Football is continuously evolving at a rapid pace. This development has made football a tool and a source for achieving various goals, ranging from capital, ideology, and existence, to power. Madura United Football Club (FC), originating from Madura, has transformed into a new icon of the region, directly and indirectly enhancing the cultural, social, and economic conditions of the Madurese people. This study employs a qualitative descriptive method, using secondary data collected from books, local and international journals, and other supporting materials, including mass media. Madura United FC has turned football into a shared culture among the people of Madura. Its attributes—such as team jerseys, flags, scarves, and other merchandise—have now become iconic souvenirs of the region, standing alongside other products that were previously considered as Madura’s main symbols. The study finds that Madura United FC has succeeded in fostering a sense of pride and self-confidence among the Madurese regarding their cultural identity. This enthusiasm is reflected in the passionate support given to the team, both by residents of Madura and those living abroad.