Risk Management at Nabila Bouqueth Micro, Small, and Medium-sized Enterprises: Survival Strategies Amid Market Uncertainty

Abstract

This study highlights the important role of risk management for MSMEs in Indonesia, which often face serious challenges such as fierce competition, economic changes, and market uncertainty. Without effective management, MSMEs become highly vulnerable to losses and even business closure. This study takes the case of a florist business called Nabila Bouqueth to analyze the specific risks faced. The research method used qualitative methods through in-depth interviews, and the study aimed to identify and evaluate these risks. The results of the analysis show that competitive risk is the highest threat to Nabila Bouqueth. This includes pressure from new competitors, product innovation, and price competition that could erode market share. Furthermore, operational cost risks are at a moderate level, as suboptimal cost management can hinder production and marketing. Meanwhile, risks related to raw material availability and delivery are assessed as low, though they still require attention. This risk assessment serves as a crucial foundation for formulating mitigation strategies. The strategies developed are expected to help Nabila Bouqueth mitigate the negative impacts of these risks, thereby maintaining stability and ensuring the sustainability and growth of her business amid dynamic market competition.